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Telegram channels enable users to broadcast messages to multiple users simultaneously. Like on social media, users need to subscribe to your channel to get access to your content published by one or more administrators. The visual aspect of channels is very critical. In fact, design is the first thing that a potential subscriber pays attention to, even though unconsciously. Avoid compound hashtags that consist of several words. If you have a hashtag like #marketingnewsinusa, split it into smaller hashtags: “#marketing, #news, #usa. Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. Find your optimal posting schedule and stick to it. The peak posting times include 8 am, 6 pm, and 8 pm on social media. Try to publish serious stuff in the morning and leave less demanding content later in the day.
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