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Don’t publish new content at nighttime. Since not all users disable notifications for the night, you risk inadvertently disturbing them. While the character limit is 255, try to fit into 200 characters. This way, users will be able to take in your text fast and efficiently. Reveal the essence of your channel and provide contact information. For example, you can add a bot name, link to your pricing plans, etc. ZDNET RECOMMENDS Each account can create up to 10 public channels How to create a business channel on Telegram? (Tutorial)
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