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Select “New Channel” Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.” Write your hashtags in the language of your target audience. Concise Avoid compound hashtags that consist of several words. If you have a hashtag like #marketingnewsinusa, split it into smaller hashtags: “#marketing, #news, #usa.
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