# Tik Tok ๐ถ
TikTok has taken the social media world by storm and TikTok boasts around 524 million active users worldwide, while in Chinaโwhere it is known as Duoyinโit has over 250 million daily users and counting. @Digital_MarketingCA
Musical.ly was founded in 2014 and enjoyed a steady flow in app downloads and user adoption. On July 6th 2015, Musical.ly reached number one in the iTunes app charts, exploding almost overnight.
@Digital_MarketingCA
In 2016, Chinese tech company Bytedance launched a version of Musical.ly known as Douyin to the Chinese market before introducing it overseas as TikTok in 2017. Understanding the platform's potential, particularly among young digital natives, Bytedance bought and incorporated Musical.ly and it became the version of TikTok we know today.
@Digital_MarketingCA
โ๏ธTikTok was one of the most popular apps of 2018, with a total of one billion downloads worldwide.
โ๏ธDue to its rising popularity and appeal among younger cohorts, TikTok is now available to download in 154 countries.
โ๏ธTikTok has been installed on mobile devices around 800 million times.
โ๏ธVideos created on TikTok earn 17 billion average views on a monthly basis.@Digital_MarketingCA
TikTok has taken the social media world by storm and TikTok boasts around 524 million active users worldwide, while in Chinaโwhere it is known as Duoyinโit has over 250 million daily users and counting. @Digital_MarketingCA
Musical.ly was founded in 2014 and enjoyed a steady flow in app downloads and user adoption. On July 6th 2015, Musical.ly reached number one in the iTunes app charts, exploding almost overnight.
@Digital_MarketingCA
In 2016, Chinese tech company Bytedance launched a version of Musical.ly known as Douyin to the Chinese market before introducing it overseas as TikTok in 2017. Understanding the platform's potential, particularly among young digital natives, Bytedance bought and incorporated Musical.ly and it became the version of TikTok we know today.
@Digital_MarketingCA
โ๏ธTikTok was one of the most popular apps of 2018, with a total of one billion downloads worldwide.
โ๏ธDue to its rising popularity and appeal among younger cohorts, TikTok is now available to download in 154 countries.
โ๏ธTikTok has been installed on mobile devices around 800 million times.
โ๏ธVideos created on TikTok earn 17 billion average views on a monthly basis.@Digital_MarketingCA
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๐ Google January 2020 Broad Core๐
Algorithm Update
As announced on January 13th Google @Digital_MarketingCA
rolled out the first Algorithm Update of
2020. The significance of this algorithm
update increases as the search engine
giant has confirmed that the new Google
Update is a broad core algorithm
update.
โป๏ธWhat is a Google Broad Core Update?โป๏ธ@Digital_MarketingCA
A broad core update is an algorithm
update that can impact the search
visibility of a large number of websites.
Each time an update is rolled out,
Google reconsiders that SERP Ranking
of websites based on expertise,
authoritativeness, trustworthiness (E-A-
T).
โ What is the difference between Google core algorithm and broad core algorithm?โ
@Digital_MarketingCA
Google, as always, is hesitant to give a complete overview of its algorithm updates. However, a broad core update is rolled out to make search results better and relevant to the queries entered by the users.
This means that the focus is on the content and not the quality of the site.@Digital_MarketingCA
Algorithm Update
As announced on January 13th Google @Digital_MarketingCA
rolled out the first Algorithm Update of
2020. The significance of this algorithm
update increases as the search engine
giant has confirmed that the new Google
Update is a broad core algorithm
update.
โป๏ธWhat is a Google Broad Core Update?โป๏ธ@Digital_MarketingCA
A broad core update is an algorithm
update that can impact the search
visibility of a large number of websites.
Each time an update is rolled out,
Google reconsiders that SERP Ranking
of websites based on expertise,
authoritativeness, trustworthiness (E-A-
T).
โ What is the difference between Google core algorithm and broad core algorithm?โ
@Digital_MarketingCA
Google, as always, is hesitant to give a complete overview of its algorithm updates. However, a broad core update is rolled out to make search results better and relevant to the queries entered by the users.
This means that the focus is on the content and not the quality of the site.@Digital_MarketingCA
๐Search Engine Marketing and SEO Definations and exaple ๐๐
๐Update
โป๏ธFacebookโs WhatsApp brings digital payment to users in Brazil
โป๏ธGoogle Meet now has a โmeet.newโ shortcut for quickly starting new video conferences
โป๏ธGoogle Launches a Pinterest Rival Called Keen
โป๏ธZoom Now Says End-to-End Encryption Will Be Available for All Users
โป๏ธFacebookโs WhatsApp brings digital payment to users in Brazil
โป๏ธGoogle Meet now has a โmeet.newโ shortcut for quickly starting new video conferences
โป๏ธGoogle Launches a Pinterest Rival Called Keen
โป๏ธZoom Now Says End-to-End Encryption Will Be Available for All Users
๐คA crawler
-- also known as a spider or bot -- is a program that visits websites and reads their pages and other information in order to create entries for a search engine index.๐
-- also known as a spider or bot -- is a program that visits websites and reads their pages and other information in order to create entries for a search engine index.๐
๐พ Crawl depth ๐ค
Crawl Depth is the extent to which a search engine indexes pages within a website. Most sites contain multiple pages, which in turn can contain subpages. The pages and subpages grow deeper in a manner similar to the way folders and subfolders (or directories and subdirectories) grow deeper in computer storage.
@Digitalmarketing18
In general, the further down in the Web site hierarchy a particular page appears, the smaller the chance that it will appear with a high rank in a search engine results page (SERP). A Web site's home page has a crawl depth of 0 by default. Pages in the same site that are linked directly (with one click) from within the home page have a crawl depth of 1; pages that are linked directly from within crawl-depth-1 pages have a crawl depth of 2, and so on. @Digitalmarketing18
Crawl Depth is the extent to which a search engine indexes pages within a website. Most sites contain multiple pages, which in turn can contain subpages. The pages and subpages grow deeper in a manner similar to the way folders and subfolders (or directories and subdirectories) grow deeper in computer storage.
@Digitalmarketing18
In general, the further down in the Web site hierarchy a particular page appears, the smaller the chance that it will appear with a high rank in a search engine results page (SERP). A Web site's home page has a crawl depth of 0 by default. Pages in the same site that are linked directly (with one click) from within the home page have a crawl depth of 1; pages that are linked directly from within crawl-depth-1 pages have a crawl depth of 2, and so on. @Digitalmarketing18
#Google Algorithm names
Tag1. BERT (Upcoming)- Bidirectional Encoder
Representations from Transformers @Digitalmarketing18
2. Medic (core update) - Impact on Medical Sites
3. YMYL- Your Money Your Life
4. EAT- Expertise, authoritativeness, trustworthiness
5. Hawk- Eyes on duplicate business listings
6. Fred- Random name ( sarcastic)
7. Possum - Play possum i.e., pretend not to
understand what's going on (regarding Google My
business listing)
8. RankBrain- a machine-learning artificial intelligence
9. Mobile Friendly - @Digitalmarketing18
10. Hummingbird- Speed
11. Panda - From Google staffer Navneet Panda
12. Penguin - Initial name "webspam" (no reason for
the name change)
13. Pigeon- Pigeon name decided on because this
is a local search update and pigeons tend to fly back
home. @Digitalmarketing18
14. Payday - regarding payday loan, pornographic andother heavily spammed queries.
15. Pirate- copyright reports
16. EMD- Exact Match Domain
Tag1. BERT (Upcoming)- Bidirectional Encoder
Representations from Transformers @Digitalmarketing18
2. Medic (core update) - Impact on Medical Sites
3. YMYL- Your Money Your Life
4. EAT- Expertise, authoritativeness, trustworthiness
5. Hawk- Eyes on duplicate business listings
6. Fred- Random name ( sarcastic)
7. Possum - Play possum i.e., pretend not to
understand what's going on (regarding Google My
business listing)
8. RankBrain- a machine-learning artificial intelligence
9. Mobile Friendly - @Digitalmarketing18
10. Hummingbird- Speed
11. Panda - From Google staffer Navneet Panda
12. Penguin - Initial name "webspam" (no reason for
the name change)
13. Pigeon- Pigeon name decided on because this
is a local search update and pigeons tend to fly back
home. @Digitalmarketing18
14. Payday - regarding payday loan, pornographic andother heavily spammed queries.
15. Pirate- copyright reports
16. EMD- Exact Match Domain
ใฐใฐใฐใฐใฐใฐใฐใฐใฐใฐใฐใฐใฐใฐ
How can you keep track of your Facebook ads?
โ @Digitalmarketing18
A Facebook Pixel is a tracking code that is found in the <head> of your website to track conversions and collect re-targeting data. You can use the data to remarket potential leads, create lookalike audiences and track conversions.
By using Facebook Pixels!
โ โ โ โ โ โ โ โ โ
Pixels are cookies that are placed on your landing page or website. It keeps track of whoever visits your page so you know exactly which ads are working!
@Digitalmarketing18
Create, organize and use your Facebook pixels in future ads to constantly improve your targeting and become more efficient. Pixels rule.
How can you keep track of your Facebook ads?
โ @Digitalmarketing18
A Facebook Pixel is a tracking code that is found in the <head> of your website to track conversions and collect re-targeting data. You can use the data to remarket potential leads, create lookalike audiences and track conversions.
By using Facebook Pixels!
โ โ โ โ โ โ โ โ โ
Pixels are cookies that are placed on your landing page or website. It keeps track of whoever visits your page so you know exactly which ads are working!
@Digitalmarketing18
Create, organize and use your Facebook pixels in future ads to constantly improve your targeting and become more efficient. Pixels rule.
๐ด๐ด 5 Digital Marketing Trends That Will Explode Your Brand Awareness in 2020
๐ด๐ด
1. ๐น Relevancy wins the war๐น
๐ In 2020 relevancy will win the war. If you want to increase your profit this year, it isn't about creating more leads, it's about building greater intimacy and relevance with the leads you have, so you provide the right solution, to the right people, at the right time. @Digitalmarketing18
2. ๐นAttention is the new currency๐น
๐If you're not capturing (the right) attention in 2020, you lose your ability to compete without spending massive amounts of moneyon advertising and other online marketing.
3. ๐นOne platform is not enough๐น
๐If you think dominating a single platform is enough, think again.
Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading @Digitalmarketing18 's posts. As such, the key to your success is to repurpose your content across multiple (relevant) platforms.
4. ๐นYour marketing funnel has evolved๐น
๐You cannot build a single marketing funnel that takes your audience through a predefined step-by-step process anymore. They are onto you. They have been in dozens of marketing funnels like this already.
5. ๐นFocus on the invisible ROI๐น
It used to be enough to focus your ad spend on lead generation and sales, but not anymore. My clients who see the greatest success are those who focus a large amount of their ad spend @Digitalmarketing18 on brand awareness.
๐ด๐ด
1. ๐น Relevancy wins the war๐น
๐ In 2020 relevancy will win the war. If you want to increase your profit this year, it isn't about creating more leads, it's about building greater intimacy and relevance with the leads you have, so you provide the right solution, to the right people, at the right time. @Digitalmarketing18
2. ๐นAttention is the new currency๐น
๐If you're not capturing (the right) attention in 2020, you lose your ability to compete without spending massive amounts of moneyon advertising and other online marketing.
3. ๐นOne platform is not enough๐น
๐If you think dominating a single platform is enough, think again.
Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading @Digitalmarketing18 's posts. As such, the key to your success is to repurpose your content across multiple (relevant) platforms.
4. ๐นYour marketing funnel has evolved๐น
๐You cannot build a single marketing funnel that takes your audience through a predefined step-by-step process anymore. They are onto you. They have been in dozens of marketing funnels like this already.
5. ๐นFocus on the invisible ROI๐น
It used to be enough to focus your ad spend on lead generation and sales, but not anymore. My clients who see the greatest success are those who focus a large amount of their ad spend @Digitalmarketing18 on brand awareness.