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Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.” Administrators Matt Hussey, editorial director of NEAR Protocol (and former editor-in-chief of Decrypt) responded to the news of the Telegram group with “#meIRL.” A Telegram channel is used for various purposes, from sharing helpful content to implementing a business strategy. In addition, you can use your channel to build and improve your company image, boost your sales, make profits, enhance customer loyalty, and more. Telegram offers a powerful toolset that allows businesses to create and manage channels, groups, and bots to broadcast messages, engage in conversations, and offer reliable customer support via bots.
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