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Threads is currently testing a new feature that allows users to view individual post performance metrics, moving beyond the previous aggregated insights. Users in the test can sort their posts by views, likes, and replies, and see detailed breakdowns of interactions from both followers and non-followers, including how many users followed them as a result of specific posts. Instagram head Adam Mosseri highlighted that this enhancement will help users understand which types of content resonate with their audiences, especially after Threads adjusted its algorithm to prioritize content from accounts users follow.
These updates come as Meta has been actively improving Threads in response to the rising popularity of X competitor Bluesky, which recently surpassed 20 million users. New features include deeper integration with the fediverse, advanced search capabilities, custom feeds, and AI-generated summaries of trending topics. Despite having over 275 million monthly active users, Threads is facing increased competition from Bluesky, particularly in daily active users. The surge in Bluesky's popularity has been attributed to shifts in X's content and political stance following the recent U.S. presidential election.
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Did you know you can add your fav songs to spotify directly from Instagram? π₯³
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Psst! did you know there's a secret font hidden in Stories? π€«
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Instagram is introducing a feature that allows creators to test their reel ideas with new audiences before sharing them with their followers. These trial reels will initially be shown to non-followers, and creators will receive engagement dataβsuch as views, likes, comments, and sharesβabout 24 hours after posting. This data will help creators decide whether to share the content with their followers.
The feature aims to encourage creators to experiment with new content styles without risking their established audience engagement. Instagram will provide insights on how trial reels perform compared to previous posts, and creators can either share successful trial reels with their followers or set the platform to automatically share them based on initial performance within 72 hours.
Instagram's announcement highlights that many creators feel hesitant to try new content for fear of it not resonating with their existing audience. The trial reels feature will be available to all eligible creators globally in the coming weeks, and it can be enabled through a βTrialβ toggle before publishing. Trial reels will not appear on the creator's main grid or in followers' feeds.
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Meta is testing new features on Instagram and Threads to give users more control over how their engagement metrics are displayed. On Instagram, users may soon be able to hide view counts on their Reels, which could encourage viewers to explore more content rather than just the most popular clips. Meanwhile, Threads is testing an option to remove users' replies from their profiles, allowing only "Threads" and "Reposts" to be visible.
These changes reflect a broader shift away from traditional vanity metrics, such as likes and follower counts, towards focusing on meaningful engagement. Meta's initiatives align with previous actions, such as making like counts optional on Instagram, in response to user feedback.
The industry has seen a move toward valuing metrics like views and shares over likes, especially as algorithm-driven feeds reduce the need for users to follow specific accounts. This shift acknowledges that social media engagement is evolving, with a greater emphasis on meaningful interactions rather than superficial metrics. As platforms adapt, they are prioritizing features that enhance user comfort and engagement in the current digital landscape.
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A new Pew survey reveals that nearly half of U.S. teens are "almost constantly" online, with distinct preferences for different platforms. YouTube remains the most popular site, used by 90% of the 1,391 teens surveyed, though this is a slight drop from 95% in 2022. Seventy-three percent use YouTube daily. TikTok follows as the second-most popular platform, used by 63% of teens, with notable gender differences in usage frequency.
Despite high engagement with video and image-based platforms, other sites see much lower usage: only 6% of teens use Threads, and Facebook's usage has plummeted from 71% a decade ago to 32%. Instagram is the only Meta product used by a majority of teens, while X (formerly Twitter) and Reddit are even less popular, at 17% and 14%, respectively. Additionally, Snapchat's popularity is waning, while WhatsApp has seen a rise in usage, now at 23% among teens.
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Social media expert Lindsey Gamble shared that some Android users can now schedule direct messages (DMs) on Instagram, allowing them to choose a date and time for sending messages. This feature can help brands target their outreach more effectively across different time zones and streamline content planning.
To schedule a DM, users can create a message in a chat and long-press the send button to access scheduling options. This tool could enhance audience engagement, especially as DMs are increasingly important for Instagram interactions.
While users could also opt to use AI bots for responding to DMs, this approach may come off as spammy and impersonal. Meta is exploring AI bots that mimic creators and even video chat bots, which some may find excessive. For small businesses, scheduling DMs might prove valuable once the feature is widely available.
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Meta is expanding its initiative, initially launched on Facebook, to help creators avoid penalties for rule violations on Instagram. Under this new approach, first-time offenders of minor offenses can bypass penalties by completing a brief educational course about the platform's Community Standards.
Meta acknowledges that many users unintentionally violate rules and aims to improve understanding rather than solely punish. The program allows users to erase their first strike and any resulting restrictions after completing the course. Meta reports that this strategy has led to a 15% increase in users feeling they understand Facebook's policies better, which in turn reduces future violations.
However, this option does not apply to serious violations, such as those involving sexual exploitation or the sale of dangerous drugs. The update was recommended by Meta's independent Oversight Board, which has criticized the company's strict enforcement approach. This educational method mirrors practices used by YouTube, focusing on user awareness while maintaining content activity on the platforms. Meta plans to adjust the program as necessary in the future.
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In recent posts on Threads, Instagram head Adam Mosseri warned users about the unreliability of online images due to AI-generated content that can easily be mistaken for real. He emphasized the importance of considering the source and stated that social platforms have a responsibility to label AI-generated content. Mosseri acknowledged that some AI content may go unlabeled, so platforms should also provide context about the content's origin to help users gauge its trustworthiness.
His comments suggest a move toward user-led moderation, similar to features seen on platforms like X (formerly Twitter) and YouTube. While it remains unclear if Meta will implement similar measures, the company has a history of adopting ideas from other platforms.
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Instagram has introduced a new feature that allows users to schedule direct messages (DMs). By long-pressing the "send" button, users can select a specific date and time for their messages, which can only include text. Photos, videos, and GIFs must still be sent in real-time.
Users will receive a notification displaying how many messages they have scheduled, and they can delete or send these messages immediately if desired. Currently, messages can be scheduled up to 29 days in advance. This update is part of Instagram's ongoing efforts to enhance its messaging features, which also include options to edit messages, draw on photos, and share live locations.
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Threads is testing a new feature that allows users to schedule posts, as announced by Instagram's Adam Mosseri. However, replies cannot be scheduled to maintain real-time conversation dynamics. Mosseri emphasized that this feature has been in development for months, countering suggestions that competition with Bluesky drives all updates.
Additionally, Meta CEO Mark Zuckerberg revealed that Threads has surpassed 100 million daily active users and over 300 million monthly active users. This marks the platform's first public disclosure of daily user figures, indicating its growth as a competitor to Twitter/X.
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Meta is advancing its AI development despite acknowledging the associated risks. While the company is integrating generative AI tools across its platforms, leaders like Instagram's Adam Mosseri warn about the challenges in distinguishing AI-generated content from reality. Mosseri emphasizes the need for users to critically assess content, although he acknowledges that many may not do so.
CEO Mark Zuckerberg anticipates a future where much of the content on Facebook and Instagram will be AI-generated, pushing the company to enhance its AI capabilities. However, concerns remain about potential misinformation and the impact of AI on human relationships, especially with conversational AI tools. The article highlights the need for proactive assessment of AI's societal impacts before widespread adoption, drawing parallels to past discussions about social media's harms.
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Instagram is set to introduce new generative AI tools that will allow users to edit their videos using text prompts. Head of Instagram, Adam Mosseri, announced these features, powered by Metaβs Movie Gen AI model, which will enable creators to change various aspects of their videos, including outfits, backgrounds, and appearances.
In a preview, Mosseri demonstrated how users could transform their environments and even their appearances, such as altering backgrounds to snowy scenes or animating themselves. While the demonstrations appeared seamless, it remains unclear if the final user-facing tools will achieve the same results.
This announcement follows the launch of similar AI models by OpenAI and Adobe, indicating a growing trend in AI-powered video editing capabilities. The new tools are expected to roll out in 2025.
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Meta is experimenting with "Avatar Quests," which aim to enhance user engagement through interactive games and exploration using digital avatars. This initiative is part of Meta's broader vision for the metaverse, where avatars will play a central role in social interactions.
Following a previous overemphasis on the metaverse in 2021, Meta has shifted focus to AI integration while still developing avatar capabilities. The company is enhancing avatar customization and introducing new ways for users to interact with their avatars in various applications.
As Meta seeks to familiarize users with avatar experiences, it plans to roll out more features on platforms like Facebook and Instagram in the coming years, aligning with how gamers currently engage with 3D characters in gaming worlds. The goal is to prepare users for more immersive experiences in the metaverse.
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FREE GIVEAWAY TO WIN π΅ 100
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Wheel of Whales is the play2earn mini app with fun minigames and simply daily tasks to earn tokens.
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FREE GIVEAWAY TO WIN π΅ 100 π² @WheelOfWhalesBot will give you that opportunity just for farming their free coins π Wheel of Whales is the play2earn mini app with fun minigames and simply daily tasks to earn tokens. βοΈ So what do you need to participate in thisβ¦
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Yes yes, stream will be right on Telegram TODAY at 12 UTC.
@Whale is going to have X-MAS stream with a lot of fun and GIFTS FOR VIEWERS
BIG GIFTS from Santa Claus.
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βWhat was I thinking?β π€ͺ
Creator Hudson Stauffer does a fashion look back and predicts his style for 2025
#reels #intsa
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Creator Hudson Stauffer does a fashion look back and predicts his style for 2025
#reels #intsa
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Which friend are you? π«£ β¨
Creator Zachary Jelks captures bestie trends from the past year as well as his trend predictions for friend groups on Instagram in 2025.
#reels #intsa
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Creator Zachary Jelks captures bestie trends from the past year as well as his trend predictions for friend groups on Instagram in 2025.
#reels #intsa
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