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Choose quality over quantity. Remember that one high-quality post is better than five short publications of questionable value. The Standard Channel Avoid compound hashtags that consist of several words. If you have a hashtag like #marketingnewsinusa, split it into smaller hashtags: “#marketing, #news, #usa. ZDNET RECOMMENDS Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.”
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