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Choose quality over quantity. Remember that one high-quality post is better than five short publications of questionable value. When choosing the right name for your Telegram channel, use the language of your target audience. The name must sum up the essence of your channel in 1-3 words. If you’re planning to expand your Telegram audience, it makes sense to incorporate keywords into your name. Write your hashtags in the language of your target audience. Avoid compound hashtags that consist of several words. If you have a hashtag like #marketingnewsinusa, split it into smaller hashtags: “#marketing, #news, #usa. A vandalised bank during the 2019 protest. File photo: May James/HKFP.
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