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Write your hashtags in the language of your target audience. Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.” A Hong Kong protester with a petrol bomb. File photo: Dylan Hollingsworth/HKFP. Users are more open to new information on workdays rather than weekends. Earlier, crypto enthusiasts had created a self-described “meme app” dubbed “gm” app wherein users would greet each other with “gm” or “good morning” messages. However, in September 2021, the gm app was down after a hacker reportedly gained access to the user data.
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