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A vandalised bank during the 2019 protest. File photo: May James/HKFP. Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.” So far, more than a dozen different members have contributed to the group, posting voice notes of themselves screaming, yelling, groaning, and wailing in various pitches and rhythms. While some crypto traders move toward screaming as a coping mechanism, many mental health experts have argued that “scream therapy” is pseudoscience. Scientific research or no, it obviously feels good. Write your hashtags in the language of your target audience.
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