Этот светильник был создан архитекторами в рамках проекта жилого центра для сотрудников компании «Olivetti» в Иврее и производится до сих пор. Как и положено адептам «неолиберти», архитекторы приправили этот светильник известной долей иронии без ущерба для его функциональности. Остроумие создателей проявилось в том числе в названии, которое они дали своей работе. Хоть часть остроумия теряется при переводе названия на русский язык, по пятничной традиции предлагаем желающим его отгадать.
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The architects created this lamp, which is still commercially available, as part of their designs for the Olivetti Residential Center in Ivrea. True to the ideology of Neoliberty, Gabetti and Isola spiced this otherwise highly functional piece with a bit of playfulness, which manifested itself in the name of the lamp as well. Sadly, the wordplay only works in Italian and English, not in Russian, but that shouldn’t stop us from inviting anyone willing to guess the name of the lamp as our Friday tradition would have it.
(photos here and above: Archivio Gabetti e Isola, Gianluco Giordano via floornature.com, Axolight via elledecor.com, Filippo Romano via architectural-review.com, axolight.it, fondazioneperlarchitettura.it, artribune.com)
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The architects created this lamp, which is still commercially available, as part of their designs for the Olivetti Residential Center in Ivrea. True to the ideology of Neoliberty, Gabetti and Isola spiced this otherwise highly functional piece with a bit of playfulness, which manifested itself in the name of the lamp as well. Sadly, the wordplay only works in Italian and English, not in Russian, but that shouldn’t stop us from inviting anyone willing to guess the name of the lamp as our Friday tradition would have it.
(photos here and above: Archivio Gabetti e Isola, Gianluco Giordano via floornature.com, Axolight via elledecor.com, Filippo Romano via architectural-review.com, axolight.it, fondazioneperlarchitettura.it, artribune.com)
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Этот светильник был создан архитекторами в рамках проекта жилого центра для сотрудников компании «Olivetti» в Иврее и производится до сих пор. Как и положено адептам «неолиберти», архитекторы приправили этот светильник известной долей иронии без ущерба для его функциональности. Остроумие создателей проявилось в том числе в названии, которое они дали своей работе. Хоть часть остроумия теряется при переводе названия на русский язык, по пятничной традиции предлагаем желающим его отгадать.
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The architects created this lamp, which is still commercially available, as part of their designs for the Olivetti Residential Center in Ivrea. True to the ideology of Neoliberty, Gabetti and Isola spiced this otherwise highly functional piece with a bit of playfulness, which manifested itself in the name of the lamp as well. Sadly, the wordplay only works in Italian and English, not in Russian, but that shouldn’t stop us from inviting anyone willing to guess the name of the lamp as our Friday tradition would have it.
(photos here and above: Archivio Gabetti e Isola, Gianluco Giordano via floornature.com, Axolight via elledecor.com, Filippo Romano via architectural-review.com, axolight.it, fondazioneperlarchitettura.it, artribune.com)
———
The architects created this lamp, which is still commercially available, as part of their designs for the Olivetti Residential Center in Ivrea. True to the ideology of Neoliberty, Gabetti and Isola spiced this otherwise highly functional piece with a bit of playfulness, which manifested itself in the name of the lamp as well. Sadly, the wordplay only works in Italian and English, not in Russian, but that shouldn’t stop us from inviting anyone willing to guess the name of the lamp as our Friday tradition would have it.
(photos here and above: Archivio Gabetti e Isola, Gianluco Giordano via floornature.com, Axolight via elledecor.com, Filippo Romano via architectural-review.com, axolight.it, fondazioneperlarchitettura.it, artribune.com)
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