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Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. Don’t publish new content at nighttime. Since not all users disable notifications for the night, you risk inadvertently disturbing them. You can invite up to 200 people from your contacts to join your channel as the next step. Select the users you want to add and click “Invite.” You can skip this step altogether. Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.”
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