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Read now A Hong Kong protester with a petrol bomb. File photo: Dylan Hollingsworth/HKFP. Find your optimal posting schedule and stick to it. The peak posting times include 8 am, 6 pm, and 8 pm on social media. Try to publish serious stuff in the morning and leave less demanding content later in the day. Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. Choose quality over quantity. Remember that one high-quality post is better than five short publications of questionable value.
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