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Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.” Write your hashtags in the language of your target audience. Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. Select “New Channel” Public channels are public to the internet, regardless of whether or not they are subscribed. A public channel is displayed in search results and has a short address (link).
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