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Here are 10 profound lessons from the book Influence: The Psychology of Persuasion by Robert B. Cialdini:
1. Reciprocity
• People feel a strong obligation to return favors. When you provide something of value to others, they are more likely to reciprocate, making this principle a powerful tool for persuasion.
2. Commitment and Consistency
• Once individuals commit to a position or action, they are more likely to follow through to remain consistent with that commitment. Getting small initial agreements can lead to larger commitments over time.
3. Social Proof
• People often look to others for guidance on how to behave, especially in uncertain situations. Demonstrating that others approve or have chosen a particular option can significantly influence decisions.
4. Authority
• Individuals are more likely to comply with requests from perceived authority figures. Establishing credibility and demonstrating expertise can enhance persuasive efforts.
BY Ardii kitaabota
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