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# Tik Tok 🎶
TikTok has taken the social media world by storm and TikTok boasts around 524 million active users worldwide, while in China—where it is known as Duoyin—it has over 250 million daily users and counting. @Digital_MarketingCA
Musical.ly was founded in 2014 and enjoyed a steady flow in app downloads and user adoption. On July 6th 2015, Musical.ly reached number one in the iTunes app charts, exploding almost overnight.
@Digital_MarketingCA
In 2016, Chinese tech company Bytedance launched a version of Musical.ly known as Douyin to the Chinese market before introducing it overseas as TikTok in 2017. Understanding the platform's potential, particularly among young digital natives, Bytedance bought and incorporated Musical.ly and it became the version of TikTok we know today.
@Digital_MarketingCA
✔️TikTok was one of the most popular apps of 2018, with a total of one billion downloads worldwide.
✔️Due to its rising popularity and appeal among younger cohorts, TikTok is now available to download in 154 countries.
✔️TikTok has been installed on mobile devices around 800 million times.
✔️Videos created on TikTok earn 17 billion average views on a monthly basis.@Digital_MarketingCA
BY Digital Marketing Knowledge
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