«Кто она, девушка Бонда “Olivetti”?» - такой вопрос в 1972 г. задавали американской аудитории по предложению Джорджа Лоиса, автора соответствующей рекламной кампании, которая должна была позволить итальянскому производителю пишущих машинок отвоевать часть рынка у компании «IBM», продукция которой, по словам специально опрошенных секретарш, добавляла им статуса. Образ девушки «Olivetti» оказался настолько привлекательным (и статусным), что продажи итальянских машинок взлетели.
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“Who is the Olivetti girl?” was a question Americans were asked in a 1972 promotional campaign, which was authored by George Lois and intended to help the Italian manufacturer of typewriters sidestep the omnipresent IBM whose products, according to American secretaries, gave them status. Olivetti girls were so appealing (and rich in status) that sales of Olivettis soared in a matter of weeks.
(photos here and below: Flickr user Joe Ekaitis, etzone.org, georgelois.com, karalyte.com, ebay.com, massmadesoul.com, thejumpingfrog.com)
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“Who is the Olivetti girl?” was a question Americans were asked in a 1972 promotional campaign, which was authored by George Lois and intended to help the Italian manufacturer of typewriters sidestep the omnipresent IBM whose products, according to American secretaries, gave them status. Olivetti girls were so appealing (and rich in status) that sales of Olivettis soared in a matter of weeks.
(photos here and below: Flickr user Joe Ekaitis, etzone.org, georgelois.com, karalyte.com, ebay.com, massmadesoul.com, thejumpingfrog.com)
tgoop.com/Midcenturymodern/6628
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«Кто она, девушка Бонда “Olivetti”?» - такой вопрос в 1972 г. задавали американской аудитории по предложению Джорджа Лоиса, автора соответствующей рекламной кампании, которая должна была позволить итальянскому производителю пишущих машинок отвоевать часть рынка у компании «IBM», продукция которой, по словам специально опрошенных секретарш, добавляла им статуса. Образ девушки «Olivetti» оказался настолько привлекательным (и статусным), что продажи итальянских машинок взлетели.
———
“Who is the Olivetti girl?” was a question Americans were asked in a 1972 promotional campaign, which was authored by George Lois and intended to help the Italian manufacturer of typewriters sidestep the omnipresent IBM whose products, according to American secretaries, gave them status. Olivetti girls were so appealing (and rich in status) that sales of Olivettis soared in a matter of weeks.
(photos here and below: Flickr user Joe Ekaitis, etzone.org, georgelois.com, karalyte.com, ebay.com, massmadesoul.com, thejumpingfrog.com)
———
“Who is the Olivetti girl?” was a question Americans were asked in a 1972 promotional campaign, which was authored by George Lois and intended to help the Italian manufacturer of typewriters sidestep the omnipresent IBM whose products, according to American secretaries, gave them status. Olivetti girls were so appealing (and rich in status) that sales of Olivettis soared in a matter of weeks.
(photos here and below: Flickr user Joe Ekaitis, etzone.org, georgelois.com, karalyte.com, ebay.com, massmadesoul.com, thejumpingfrog.com)
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