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Telegram desktop app: In the upper left corner, click the Menu icon (the one with three lines). Select “New Channel” from the drop-down menu. When choosing the right name for your Telegram channel, use the language of your target audience. The name must sum up the essence of your channel in 1-3 words. If you’re planning to expand your Telegram audience, it makes sense to incorporate keywords into your name. Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.” Avoid compound hashtags that consist of several words. If you have a hashtag like #marketingnewsinusa, split it into smaller hashtags: “#marketing, #news, #usa. Find your optimal posting schedule and stick to it. The peak posting times include 8 am, 6 pm, and 8 pm on social media. Try to publish serious stuff in the morning and leave less demanding content later in the day.
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