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Users are more open to new information on workdays rather than weekends. Avoid compound hashtags that consist of several words. If you have a hashtag like #marketingnewsinusa, split it into smaller hashtags: “#marketing, #news, #usa. Read now Don’t publish new content at nighttime. Since not all users disable notifications for the night, you risk inadvertently disturbing them. Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.”
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