BUSINESSWEEKLYTW Telegram 1484
【外行人老闆帶頭改革!看三陽怎用兩次滑鐵盧,創暴賣9倍奇蹟】

有「新竹重劃區天王」之稱的老牌機車 #三陽 董事長 #吳清源,8年前入主三陽經營權時,市占率已跌至15%,在2012年市占率跌至第3名後,就已經沒有再爬起來過。在老員工眼中,這個半路殺進車業的門外漢,鐵定不想認真經營,只想賣掉公司,因此資深員工紛紛申請退休。

然而,在吳清源的帶領下,三陽推出車款DRG「龍」,原本預估單月銷售500台,卻月銷量爆量達5千台,多出9倍!亮眼表現的背後,正是新舊團隊在彼此磨合中,一連串試錯的結果...


詳見全文:https://bwnet.pse.is/4f7uf5

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【外行人老闆帶頭改革!看三陽怎用兩次滑鐵盧,創暴賣9倍奇蹟】

有「新竹重劃區天王」之稱的老牌機車 #三陽 董事長 #吳清源,8年前入主三陽經營權時,市占率已跌至15%,在2012年市占率跌至第3名後,就已經沒有再爬起來過。在老員工眼中,這個半路殺進車業的門外漢,鐵定不想認真經營,只想賣掉公司,因此資深員工紛紛申請退休。

然而,在吳清源的帶領下,三陽推出車款DRG「龍」,原本預估單月銷售500台,卻月銷量爆量達5千台,多出9倍!亮眼表現的背後,正是新舊團隊在彼此磨合中,一連串試錯的結果...


詳見全文:https://bwnet.pse.is/4f7uf5

↘️ 長按訊息或點右下按鈕,馬上分享!
點我加入追蹤商業周刊Telegram頻道► https://pse.is/38ne3j

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