Don’t publish new content at nighttime. Since not all users disable notifications for the night, you risk inadvertently disturbing them. Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. Write your hashtags in the language of your target audience. A Hong Kong protester with a petrol bomb. File photo: Dylan Hollingsworth/HKFP. Informative
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