Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. Users are more open to new information on workdays rather than weekends. While the character limit is 255, try to fit into 200 characters. This way, users will be able to take in your text fast and efficiently. Reveal the essence of your channel and provide contact information. For example, you can add a bot name, link to your pricing plans, etc. 4How to customize a Telegram channel? A vandalised bank during the 2019 protest. File photo: May James/HKFP.
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