Don’t publish new content at nighttime. Since not all users disable notifications for the night, you risk inadvertently disturbing them. Avoid compound hashtags that consist of several words. If you have a hashtag like #marketingnewsinusa, split it into smaller hashtags: “#marketing, #news, #usa. Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. A vandalised bank during the 2019 protest. File photo: May James/HKFP. Each account can create up to 10 public channels
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