Don’t publish new content at nighttime. Since not all users disable notifications for the night, you risk inadvertently disturbing them. A vandalised bank during the 2019 protest. File photo: May James/HKFP. Developing social channels based on exchanging a single message isn’t exactly new, of course. Back in 2014, the “Yo” app was launched with the sole purpose of enabling users to send each other the greeting “Yo.” Avoid compound hashtags that consist of several words. If you have a hashtag like #marketingnewsinusa, split it into smaller hashtags: “#marketing, #news, #usa. bank east asia october 20 kowloon
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