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Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. While the character limit is 255, try to fit into 200 characters. This way, users will be able to take in your text fast and efficiently. Reveal the essence of your channel and provide contact information. For example, you can add a bot name, link to your pricing plans, etc. Users are more open to new information on workdays rather than weekends. A Hong Kong protester with a petrol bomb. File photo: Dylan Hollingsworth/HKFP. Find your optimal posting schedule and stick to it. The peak posting times include 8 am, 6 pm, and 8 pm on social media. Try to publish serious stuff in the morning and leave less demanding content later in the day.
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