蛋挞报

请容我先简单回忆一下发现这篇文章的过程。

今年早些时候，水彩颜料知名大厂 Daniel Smith 爆出丑闻。起因是一位’好事‘的地质学家对 DS 旗下主打天然矿物成分的 Primatek 系列颜料进行了成分分析，结果发现多个色号所含的实际矿物成分与公司宣传的比例差异较大，且未在成分中标注颜料含有大量合成色素的情况。
身为绘画爱好者，我对此事极为关注，也是在跟进事件的过程中发现了这篇文章。

文章的作者是 Bruce MacEvoy。他博客上关于自己的信息很少，但我在 justpaint.org 网站上找到了他的生平简介：

“Bruce MacEvoy obtained his doctorate in Psychology at Cornell University and then went on to teach at the University of California Irvine. After that, he worked for a decade as an International Business Consultant at SRI International, founded a dot com research company, Personify, and was a director of research at Yahoo! for three years. He then decided to retire in August 2000 to Sonoma County, California, where he practices painting and drawing full time. Detailed below are resources on the Web that MacEvoy uses in his career (in his own words): Color is usually discussed from three different perspectives: as (1) the perceptual psychology that shapes color sensations; (2) the material sources of color in pigments and paints; and (3) the color combinations that are useful for design purposes (“color theory”).”

概括来说，他出于兴趣对色彩与颜料做了非常详实的研究，并且通过撰文的形式把各种参考价值极高的研究成果记录在了自己的博客上。

文章很长，是分两部分搬运的。这次备份前我又认真读了一遍。我认为这是一篇很易读的文章：它的结构非常清楚——作者列出了提纲并且根据这个提纲严谨地完成了叙事。除了他扎实的分析之外，我也很喜欢作者的行文风格：简单利落、措辞准确。

对于热爱绘画或是对水彩画感兴趣的读者，这篇文章非常值得从头到尾读一遍。作者在文中解释了“色素”、“颜料”、“色彩"这三个重要概念的区别，并在水彩颜料的选购上提出了宝贵建议。另外他还详细介绍了颜料耐光性测试的历史与现状，并借此向艺术从业者发起倡议。

如果你对绘画不感兴趣且时间有限，那我强烈推荐 the marketing romance 这个章节。这部分内容的适用范围并不局限于色彩常识与画材选购。作者以水彩颜料广告为例，生动地向读者展示了如何打破商家的花式营销幻象、作出明智的购买决定，是应用批判性思维的典范。

以下是文章提纲：

1. pigments, paints & "colors"
2. the marketing romance
3. paint ingredient information
4. lightfastness tests
5. lightfastness with a grain of salt
6. artistic responsibility
7. health & environmental issues

labeling, lightfastness & toxicity｜part I｜part II｜source

#水彩 #绘画 #颜料 #营销 #消费陷阱

Telegraph

labeling, lightfastness & toxicity (part I)

By Bruce MacEvoy 08-01-2015 Paint labeling is probably the least interesting topic on watercolor paints ... like reading the fire tag on a new mattress. Unfortunately, boredom leads to apathy, and apathy leads to ignorance, and it is this ignorance that paint…

www.tgoop.com/pincongessence/2523

3.9K viewsedited  Dec 9, 2021 at 03:01

请容我先简单回忆一下发现这篇文章的过程。

今年早些时候，水彩颜料知名大厂 Daniel Smith 爆出丑闻。起因是一位’好事‘的地质学家对 DS 旗下主打天然矿物成分的 Primatek 系列颜料进行了成分分析，结果发现多个色号所含的实际矿物成分与公司宣传的比例差异较大，且未在成分中标注颜料含有大量合成色素的情况。
身为绘画爱好者，我对此事极为关注，也是在跟进事件的过程中发现了这篇文章。

文章的作者是 Bruce MacEvoy。他博客上关于自己的信息很少，但我在 justpaint.org 网站上找到了他的生平简介：

“Bruce MacEvoy obtained his doctorate in Psychology at Cornell University and then went on to teach at the University of California Irvine. After that, he worked for a decade as an International Business Consultant at SRI International, founded a dot com research company, Personify, and was a director of research at Yahoo! for three years. He then decided to retire in August 2000 to Sonoma County, California, where he practices painting and drawing full time. Detailed below are resources on the Web that MacEvoy uses in his career (in his own words): Color is usually discussed from three different perspectives: as (1) the perceptual psychology that shapes color sensations; (2) the material sources of color in pigments and paints; and (3) the color combinations that are useful for design purposes (“color theory”).”

概括来说，他出于兴趣对色彩与颜料做了非常详实的研究，并且通过撰文的形式把各种参考价值极高的研究成果记录在了自己的博客上。

文章很长，是分两部分搬运的。这次备份前我又认真读了一遍。我认为这是一篇很易读的文章：它的结构非常清楚——作者列出了提纲并且根据这个提纲严谨地完成了叙事。除了他扎实的分析之外，我也很喜欢作者的行文风格：简单利落、措辞准确。

对于热爱绘画或是对水彩画感兴趣的读者，这篇文章非常值得从头到尾读一遍。作者在文中解释了“色素”、“颜料”、“色彩"这三个重要概念的区别，并在水彩颜料的选购上提出了宝贵建议。另外他还详细介绍了颜料耐光性测试的历史与现状，并借此向艺术从业者发起倡议。

如果你对绘画不感兴趣且时间有限，那我强烈推荐 the marketing romance 这个章节。这部分内容的适用范围并不局限于色彩常识与画材选购。作者以水彩颜料广告为例，生动地向读者展示了如何打破商家的花式营销幻象、作出明智的购买决定，是应用批判性思维的典范。

以下是文章提纲：

1. pigments, paints & "colors"
2. the marketing romance
3. paint ingredient information
4. lightfastness tests
5. lightfastness with a grain of salt
6. artistic responsibility
7. health & environmental issues

labeling, lightfastness & toxicity｜part I｜part II｜source

#水彩 #绘画 #颜料 #营销 #消费陷阱

BY 蛋挞报