Write your hashtags in the language of your target audience. While the character limit is 255, try to fit into 200 characters. This way, users will be able to take in your text fast and efficiently. Reveal the essence of your channel and provide contact information. For example, you can add a bot name, link to your pricing plans, etc. Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. Select “New Channel” Avoid compound hashtags that consist of several words. If you have a hashtag like #marketingnewsinusa, split it into smaller hashtags: “#marketing, #news, #usa.
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