Write your hashtags in the language of your target audience. Matt Hussey, editorial director of NEAR Protocol (and former editor-in-chief of Decrypt) responded to the news of the Telegram group with “#meIRL.” Choose quality over quantity. Remember that one high-quality post is better than five short publications of questionable value. For crypto enthusiasts, there was the “gm” app, a self-described “meme app” which only allowed users to greet each other with “gm,” or “good morning,” a common acronym thrown around on Crypto Twitter and Discord. But the gm app was shut down back in September after a hacker reportedly gained access to user data. In 2018, Telegram’s audience reached 200 million people, with 500,000 new users joining the messenger every day. It was launched for iOS on 14 August 2013 and Android on 20 October 2013.
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