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A vandalised bank during the 2019 protest. File photo: May James/HKFP. When choosing the right name for your Telegram channel, use the language of your target audience. The name must sum up the essence of your channel in 1-3 words. If you’re planning to expand your Telegram audience, it makes sense to incorporate keywords into your name. While the character limit is 255, try to fit into 200 characters. This way, users will be able to take in your text fast and efficiently. Reveal the essence of your channel and provide contact information. For example, you can add a bot name, link to your pricing plans, etc. Choose quality over quantity. Remember that one high-quality post is better than five short publications of questionable value. Find your optimal posting schedule and stick to it. The peak posting times include 8 am, 6 pm, and 8 pm on social media. Try to publish serious stuff in the morning and leave less demanding content later in the day.
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