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Find your optimal posting schedule and stick to it. The peak posting times include 8 am, 6 pm, and 8 pm on social media. Try to publish serious stuff in the morning and leave less demanding content later in the day. Choose quality over quantity. Remember that one high-quality post is better than five short publications of questionable value. The visual aspect of channels is very critical. In fact, design is the first thing that a potential subscriber pays attention to, even though unconsciously. A vandalised bank during the 2019 protest. File photo: May James/HKFP. Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week.
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