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While the character limit is 255, try to fit into 200 characters. This way, users will be able to take in your text fast and efficiently. Reveal the essence of your channel and provide contact information. For example, you can add a bot name, link to your pricing plans, etc. Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. The optimal dimension of the avatar on Telegram is 512px by 512px, and it’s recommended to use PNG format to deliver an unpixelated avatar. Avoid compound hashtags that consist of several words. If you have a hashtag like #marketingnewsinusa, split it into smaller hashtags: “#marketing, #news, #usa. The SUCK Channel on Telegram, with a message saying some content has been removed by the police. Photo: Telegram screenshot.
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