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中国广电总局称微短剧创作不能一味求“爽”

中国国家广播电视总局网络视听司日前发布管理提示,指出微短剧创作要 “接地气”,回归生活和艺术本身,不能一味求 “爽”。管理提示指出,微短剧创作不能脱离现实,不能沉溺于低俗的设定,应当在关注人民群众需求、体现现实关怀的同时,坚持基本常识,坚守主流价值,传播主流文化,关注时代精神,给人以启迪和思考。国家广电智库公众号周一发文,分析红果免费短剧APP红火的原因,并提到,当前广电总局正在谋划出台《微短剧管理办法》,将更清晰划清红线、底线,推动微短剧行业避免内卷式竞争,转向质量与价值上的正向竞争,共同推动行业精品化、规范化,更好促进短剧健康发展。

—— 新华社国家广电智库



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中国广电总局称微短剧创作不能一味求“爽”

中国国家广播电视总局网络视听司日前发布管理提示,指出微短剧创作要 “接地气”,回归生活和艺术本身,不能一味求 “爽”。管理提示指出,微短剧创作不能脱离现实,不能沉溺于低俗的设定,应当在关注人民群众需求、体现现实关怀的同时,坚持基本常识,坚守主流价值,传播主流文化,关注时代精神,给人以启迪和思考。国家广电智库公众号周一发文,分析红果免费短剧APP红火的原因,并提到,当前广电总局正在谋划出台《微短剧管理办法》,将更清晰划清红线、底线,推动微短剧行业避免内卷式竞争,转向质量与价值上的正向竞争,共同推动行业精品化、规范化,更好促进短剧健康发展。

—— 新华社国家广电智库

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