While the character limit is 255, try to fit into 200 characters. This way, users will be able to take in your text fast and efficiently. Reveal the essence of your channel and provide contact information. For example, you can add a bot name, link to your pricing plans, etc. Your posting frequency depends on the topic of your channel. If you have a news channel, it’s OK to publish new content every day (or even every hour). For other industries, stick with 2-3 large posts a week. The visual aspect of channels is very critical. In fact, design is the first thing that a potential subscriber pays attention to, even though unconsciously. To upload a logo, click the Menu icon and select “Manage Channel.” In a new window, hit the Camera icon. The optimal dimension of the avatar on Telegram is 512px by 512px, and it’s recommended to use PNG format to deliver an unpixelated avatar.
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