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Image: A poster with a side-on artistic silhouette of a human head and brain, with a network of connected notes in blue, orange, yellow & green within the brain.
"Cognitive Biases
Master Them Before They Master You
"Confirmation Bias
We seek information that confirms existing beliefs, and ignore contrary evidence
Example: Only following news sources you agree with
Fix: Actively seek opposing viewpoints; before decisions, assign a "devil's advocate"
"Sunk Cost Fallacy
We keep investing because we already have, even when it's not rational
Example: A company pours money into a failing product because they've already invested
Fix: Ask, "If I were starting today, would I still invest?"
"Halo Effect
Our impression of one trait impacts how we see unrelated ones
Example: A well-dressed
candidate is assumed to be more competent
Fix: Seek evidence, not reputation, appearance, or confidence
"Recency Bias
Recent events have a stronger influence on decisions
Example: A manager rates an source
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