Когда отвечаешь за проектирование пишущих машинок «Olivetti», которые находятся на острие дизайнерской и инженерной мысли, нужно позаботиться о том, чтобы окружающая их среда полностью им соответствовала. В 1950 г. выдающийся итальянский художник и дизайнер Марчелло Ниццоли стал автором рекламного постера для машинки «Lexikon80», которую он сам же и спроектировал. Десять лет спустя предложенная им птичка будет переосмыслена Джованни Пинтори в рекламе машинки «Lettera» и слетит с листа, получив трехмерное воплощение в виде канцелярского ножа, созданного самим Ниццоли в 1959 г.
Впоследствии нож Ниццоли станет частью музейных коллекций, в том числе нью-йоркского Музея современного искусства, да и сейчас, когда вскрытие письма в основном происходит прикосновением пальца к экрану или кликом мышки, этот предмет будет украшением любого дома, принося хоть какое-то удовольствие от распечатки конвертов из разных ведомств.
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When you are responsible for designing cutting-edge typewriters, it is your job to make sure that the environment they will be used in is just as cutting-edge. In 1950, Marcello Nizzoli, a famed Italian artist and product designer, produced an advertising poster for Olivetti’s Lexikon 80 he had designed earlier. Ten years later, the bird he proposed for the ad would be reinterpreted by Giovanni Pintori in the latter’s ad for the Letter typewriter and would transition into a three-dimensional object as a letter opener designed by Nizzoli himself in 1959.
A hardly appealing piece of stationery, this letter opener would soon be acquired by major art museums such as MoMA and seems just as fitting for work or home environments of the present, even though opening mail these days is just a matter of a mouse click or a tap on a smartphone. After all, we still get mail from authorities and this opener would make handling them much more satisfying.
(photos: Flickr user ninonbooks, theanimalarium.blogspot.com, culturaitalia.it, moma.org, ebay.it, themilanese.com, counterspace.squarespace.com, theobjectselection.com, quinto-bookshop.co.uk, archiviostoricolivetti.it, etaoin-shrdlu.com, mid-centurymodern.com)
Впоследствии нож Ниццоли станет частью музейных коллекций, в том числе нью-йоркского Музея современного искусства, да и сейчас, когда вскрытие письма в основном происходит прикосновением пальца к экрану или кликом мышки, этот предмет будет украшением любого дома, принося хоть какое-то удовольствие от распечатки конвертов из разных ведомств.
———
When you are responsible for designing cutting-edge typewriters, it is your job to make sure that the environment they will be used in is just as cutting-edge. In 1950, Marcello Nizzoli, a famed Italian artist and product designer, produced an advertising poster for Olivetti’s Lexikon 80 he had designed earlier. Ten years later, the bird he proposed for the ad would be reinterpreted by Giovanni Pintori in the latter’s ad for the Letter typewriter and would transition into a three-dimensional object as a letter opener designed by Nizzoli himself in 1959.
A hardly appealing piece of stationery, this letter opener would soon be acquired by major art museums such as MoMA and seems just as fitting for work or home environments of the present, even though opening mail these days is just a matter of a mouse click or a tap on a smartphone. After all, we still get mail from authorities and this opener would make handling them much more satisfying.
(photos: Flickr user ninonbooks, theanimalarium.blogspot.com, culturaitalia.it, moma.org, ebay.it, themilanese.com, counterspace.squarespace.com, theobjectselection.com, quinto-bookshop.co.uk, archiviostoricolivetti.it, etaoin-shrdlu.com, mid-centurymodern.com)
tgoop.com/midcenturymodern/16249
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Когда отвечаешь за проектирование пишущих машинок «Olivetti», которые находятся на острие дизайнерской и инженерной мысли, нужно позаботиться о том, чтобы окружающая их среда полностью им соответствовала. В 1950 г. выдающийся итальянский художник и дизайнер Марчелло Ниццоли стал автором рекламного постера для машинки «Lexikon80», которую он сам же и спроектировал. Десять лет спустя предложенная им птичка будет переосмыслена Джованни Пинтори в рекламе машинки «Lettera» и слетит с листа, получив трехмерное воплощение в виде канцелярского ножа, созданного самим Ниццоли в 1959 г.
Впоследствии нож Ниццоли станет частью музейных коллекций, в том числе нью-йоркского Музея современного искусства, да и сейчас, когда вскрытие письма в основном происходит прикосновением пальца к экрану или кликом мышки, этот предмет будет украшением любого дома, принося хоть какое-то удовольствие от распечатки конвертов из разных ведомств.
———
When you are responsible for designing cutting-edge typewriters, it is your job to make sure that the environment they will be used in is just as cutting-edge. In 1950, Marcello Nizzoli, a famed Italian artist and product designer, produced an advertising poster for Olivetti’s Lexikon 80 he had designed earlier. Ten years later, the bird he proposed for the ad would be reinterpreted by Giovanni Pintori in the latter’s ad for the Letter typewriter and would transition into a three-dimensional object as a letter opener designed by Nizzoli himself in 1959.
A hardly appealing piece of stationery, this letter opener would soon be acquired by major art museums such as MoMA and seems just as fitting for work or home environments of the present, even though opening mail these days is just a matter of a mouse click or a tap on a smartphone. After all, we still get mail from authorities and this opener would make handling them much more satisfying.
(photos: Flickr user ninonbooks, theanimalarium.blogspot.com, culturaitalia.it, moma.org, ebay.it, themilanese.com, counterspace.squarespace.com, theobjectselection.com, quinto-bookshop.co.uk, archiviostoricolivetti.it, etaoin-shrdlu.com, mid-centurymodern.com)
Впоследствии нож Ниццоли станет частью музейных коллекций, в том числе нью-йоркского Музея современного искусства, да и сейчас, когда вскрытие письма в основном происходит прикосновением пальца к экрану или кликом мышки, этот предмет будет украшением любого дома, принося хоть какое-то удовольствие от распечатки конвертов из разных ведомств.
———
When you are responsible for designing cutting-edge typewriters, it is your job to make sure that the environment they will be used in is just as cutting-edge. In 1950, Marcello Nizzoli, a famed Italian artist and product designer, produced an advertising poster for Olivetti’s Lexikon 80 he had designed earlier. Ten years later, the bird he proposed for the ad would be reinterpreted by Giovanni Pintori in the latter’s ad for the Letter typewriter and would transition into a three-dimensional object as a letter opener designed by Nizzoli himself in 1959.
A hardly appealing piece of stationery, this letter opener would soon be acquired by major art museums such as MoMA and seems just as fitting for work or home environments of the present, even though opening mail these days is just a matter of a mouse click or a tap on a smartphone. After all, we still get mail from authorities and this opener would make handling them much more satisfying.
(photos: Flickr user ninonbooks, theanimalarium.blogspot.com, culturaitalia.it, moma.org, ebay.it, themilanese.com, counterspace.squarespace.com, theobjectselection.com, quinto-bookshop.co.uk, archiviostoricolivetti.it, etaoin-shrdlu.com, mid-centurymodern.com)
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