NEUROCHEF Telegram 52
​​Know & Then Strategically Define Your WHY.

The purpose of clarifying your WHY is two-fold.

Clarity leads to motivation.

Operating from your deepest conviction creates authentic and optimal performance.

So how do you get to your why?

It’s really not that hard.

I recently learned a brilliant strategy for getting to your why from Joe Stumpf, who is an author, CrossFit champion, and renowned transformational coach.

Here’s how it works:
Think about what it is you want, and ask yourself this simple question:
What about ___________ is important to me?
Just answer the first thing that comes to mind.
Don’t over complicate it.

If your goal is to work from home, then ask yourself the question:
What about “working from home” is important to me?
Your answer might be something like, “to have a more flexible schedule.”
You then put THAT into the previous question.

What about “having a more flexible schedule” is important to me?
Feeling less stressed and controlled.

What about “feeling less stressed and controlled” is important to me?
I work better, and am happier when I can manage myself.

What about “working better, being happy, and managing myself” is important to me?

It’s good to go at least 7-questions deep into this exercise.
If you’re answering really honest with yourself, this exercise will expose two things:

Key events that have shaped you (often from childhood)

Key beliefs/values you hold about the world

If you can get to the core of WHY you’re doing what you’re doing, you can then realize just how important that thing is to you.

Far too often, we only think of our base-level motivations for what we’re doing, which is less personally meaningful. Thus, our performance doesn’t come from our core.
For example, I’m starting this business to have more flexibility in my schedule.
Sure, that’s important. But it’s not THAT INSPIRING. Why do you want more flexibility?

Go deeper.

A lot deeper.

And once you get the crux, then remind yourself, daily, OF THAT REASON, for starting a business.
Here’s what’s great though. You get to decide HOW YOU FRAME your “Why.” You get to decide your reasons for what you do.

Those reasons COME FROM YOU. They don’t need to be assigned from an outside source. To quote the famed Diana Ross, “You can’t just sit there and wait for people to give you that golden dream, you’ve got to get out there and make it happen for yourself.”
In the epic TED talk, philosopher Ruth Chang explains how to make really really hard choices. You get down to the WHY, and then ultimately, you define that WHY for yourself.

Yes, you have a story. But you get to shape that story. You get to shape your reasons. And when you do, then not only can you act from your highest values, but you get to proactively decide and define what those values are.



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​​Know & Then Strategically Define Your WHY.

The purpose of clarifying your WHY is two-fold.

Clarity leads to motivation.

Operating from your deepest conviction creates authentic and optimal performance.

So how do you get to your why?

It’s really not that hard.

I recently learned a brilliant strategy for getting to your why from Joe Stumpf, who is an author, CrossFit champion, and renowned transformational coach.

Here’s how it works:
Think about what it is you want, and ask yourself this simple question:
What about ___________ is important to me?
Just answer the first thing that comes to mind.
Don’t over complicate it.

If your goal is to work from home, then ask yourself the question:
What about “working from home” is important to me?
Your answer might be something like, “to have a more flexible schedule.”
You then put THAT into the previous question.

What about “having a more flexible schedule” is important to me?
Feeling less stressed and controlled.

What about “feeling less stressed and controlled” is important to me?
I work better, and am happier when I can manage myself.

What about “working better, being happy, and managing myself” is important to me?

It’s good to go at least 7-questions deep into this exercise.
If you’re answering really honest with yourself, this exercise will expose two things:

Key events that have shaped you (often from childhood)

Key beliefs/values you hold about the world

If you can get to the core of WHY you’re doing what you’re doing, you can then realize just how important that thing is to you.

Far too often, we only think of our base-level motivations for what we’re doing, which is less personally meaningful. Thus, our performance doesn’t come from our core.
For example, I’m starting this business to have more flexibility in my schedule.
Sure, that’s important. But it’s not THAT INSPIRING. Why do you want more flexibility?

Go deeper.

A lot deeper.

And once you get the crux, then remind yourself, daily, OF THAT REASON, for starting a business.
Here’s what’s great though. You get to decide HOW YOU FRAME your “Why.” You get to decide your reasons for what you do.

Those reasons COME FROM YOU. They don’t need to be assigned from an outside source. To quote the famed Diana Ross, “You can’t just sit there and wait for people to give you that golden dream, you’ve got to get out there and make it happen for yourself.”
In the epic TED talk, philosopher Ruth Chang explains how to make really really hard choices. You get down to the WHY, and then ultimately, you define that WHY for yourself.

Yes, you have a story. But you get to shape that story. You get to shape your reasons. And when you do, then not only can you act from your highest values, but you get to proactively decide and define what those values are.

BY NeuroChef




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